Style Guide
People is powered by an editor built from the ground-up for professionals. Calm by design, with advanced workflows by default. No more suffering through clumsy toolbars or drag & oops. Immerse yourself in the story with an interface that's invisible until you need it, and powerful when you do. Below are examples of Ghost's expansive editing toolset, fully supported by the People theme.
Headings
When creating a heading, just add a `#` before your text, or use the contextual toolbar. Keep adding up to six `#` in a row to make the heading smaller.
Heading 1
Heading 2
Heading 3
Heading 4
Heading 5
Heading 6
Bookmarks
When using a URL with the right meta information, it can show the page title, excerpt, author, publisher and even a preview image. This is a great way to share links from sites that don't have automatic embeds.
Headers
Make a statement with bold section headers in your posts and pages. Insert a header card to add a full width divider that can include a title, subheading, accent color or image background, and a button.
Thoughts stories & ideas
Quotes
You can make quotes stand out with two types of blockquote styles that can be applied directly in the editor.
"The way to get started is to quit talking and begin doing – Walt Disney"
The only impossible journey is the one you never begin — Tony Robbins
Audio
it's possible to upload audio files directly to your posts! This means you can share audio content with your audience, with a beautiful media player that nests into your posts and emails seamlessly.
Videos
Embed videos from platforms like YouTube and Vimeo, or you can now upload videos to your content in Ghost. Once uploaded, your video content renders in a beautiful video player. Videos can be set to loop, have their own custom thumbnails, and display in three different widths using the editor toolbar.
Video by Engin Akyurt from Pixabay
Images
Once you start mixing text and image cards creatively, the whole narrative of the story changes. Suddenly, you're working in a new format.
Regular width
Wide width
Full width
List
Our main focus in building the Ghost editor is to try and make as many things that you hope/expect might work: actually work.
Unordered List
- Item one
- Item two
- Item three
Ordered List
- First step
- Second step
- Third step
Gallery
As it turns out, sometimes pictures and a thousand words go together really well. Telling people a great story often has much more impact if they can feel, even for a moment, as though they were right there with you.
Buttons
Add call-to-action buttons to your posts using button cards. Buttons can be center or left aligned, include custom button text, and link to any URL.
Highlighting
Highlighting text can help bring important information immediately to the reader's attention. To create it, just add `==` before and after your text:
highlighted text looks like this
File Uploads
Following audio and video cards, you can also add downloadable files to your posts. Files display with a custom name and caption, so readers know exactly what they're getting before they download.
Toggles
Use the Toggle card to create collapsible sections of text in your posts and pages. Great for creating distinct sections in your content, or adding an FAQ section.
When should I use Toggles?
Toggles allow you to create collapsible sections of content, which is a great way to make your content less overwhelming and easy to navigate. A common example is an FAQ section, like this one.
Where can I try the People theme?
Visit the official demo at demo.peoplethemes.com to see every feature in action.
Callouts
Ever find yourself wanting to add extra styling to important information in your posts? Well, now you can with callout cards. Each callout card can include an emoji, any length of text with styles and links, and a custom background color.
Products
Display products beautifully with custom content including an image, description, button or rating, so you can add your favorite recommendations to any post...
People
People is a clean, editorial Ghost theme built for personal blogs, multi-author publications, and online magazines. It pairs bold, oversized headline typography with a structured article grid, making every story feel like the lead feature.
Call To Action Cards
Promote a product, sponsor, or your own offer with a dedicated CTA card — image, description, and a button, all in one block.
Get full access to every People theme update, future releases, and priority support.
Embeds
